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RESEARCH AND
ANALYTICS CELL
presents
analytiq
Analytiq is a series where our team immerses themselves in the depths of a topic, embarking on thorough research expeditions, and emerges with rich insights, crafting them into captivating articles.
#1 The Change we need - Hydrogen Energy
As the world races toward a greener future, hydrogen energy is emerging as the unexpected dark horse - clean, abundant, and geopolitically disruptive. From powering zero-emission vehicles to transforming industrial giants, hydrogen could reshape the energy order as we know it. But can India and the world overcome the cost, infrastructure, and water hurdles to make it truly scalable? The hydrogen revolution is on, are we ready?
#2 Shifting Gears in Venture Capital
As global markets demand smarter growth, venture capital evolves into a driver of sustainable innovation—embracing flexible funds, tech-first sectors, and deeper value creation. Will investment strategy and founder support keep pace with new risks, regulations, and expectations? The VC landscape is being redefined—are we ready for the new age?
#3 Guarding Frontlines – Defence Consulting
As warfare shifts from trenches to terminals, defence consulting has become the quiet engine behind smarter strategy, tech integration, and multibillion-dollar procurement. From Cold War think tanks to AI-led war games and India’s Atma Nirbhar push, consultants now shape everything from alliance playbooks to fighter-jet choices—raising new questions on efficiency, ethics, and who really designs national security
#4 Greener Markets, Stronger Portfolios
ESG is reshaping how capital flows, as investors weigh carbon footprints, labour standards, and boardroom ethics alongside earnings. With India’s ESG funds, green bonds, and new disclosure rules accelerating this shift, the real test is separating genuine sustainability from smart marketing while still delivering resilient returns.
#5 Algorithms at the Money Frontier
From fraud flags to robo-advisors, AI and machine learning are quietly rewiring how financial institutions detect risk, price assets, and personalise every transaction. As models move from back-office experiments to real-time decision engines, the promise of smarter finance collides with questions around bias, black-box systems, and who controls the code that now steers capital.
#6 Boutiques Rewrite the Playbook
As clients tire of one-size-fits-all slide decks, boutique consulting firms are winning mandates with sharper sector focus, founder-led teams, and outcomes tied directly to impact. Nimbler than legacy giants yet deeply embedded in niche ecosystems, these specialists are reshaping what “expert advice” means—and forcing the big firms to rethink how they price, staff, and deliver every project.
#7 India's Skies at Crossroads: The Aviation Duopoly
India's aviation sector witnesses a monumental shift as IndiGo and Air India dominate the skies, collectively controlling over 89% of the market. While their ambitious expansion plans signal growth, concerns arise over potential drawbacks including higher ticket prices, limited innovation, and reduced service quality for passengers. Government interventions are crucial to foster competition, safeguard consumer interests, and ensure a vibrant and consumer-centric aviation industry.
#8 The Subtle Power of Psychological Biases
Unveiling the psychology behind consumer behavior, this discourse explores how marketing exploits human biases to influence purchasing decisions. From fostering a sense of belonging to leveraging social proof and reciprocity, brands intricately navigate psychological triggers to build lasting connections and drive loyalty. Understanding these underlying mechanisms unveils the intricate dance between consumer psychology and marketing strategies.
#9 India’s Alternative Funds Take Off
As wealthy investors outgrow traditional mutual funds, Alternative Investment Funds have emerged as India’s high-risk, high-strategy playground for private equity, venture capital, real estate, and hedge-style bets. Backed by SEBI’s 2012 framework and successive policy tweaks, AIFs have evolved from niche VC channels into a structured ecosystem that blends sophisticated regulation with greater flexibility, reshaping how Indian capital chases growth and innovation.
#10 Our Quiet Capital Commanders
As billionaire and multi-generational families professionalise their wealth, family offices are emerging as the nerve centres for investment, governance, and legacy in India’s financial ecosystem. Sitting at the crossroads of public markets, AIFs, startups, and philanthropy, these bespoke platforms now shape capital flows, succession decisions, and risk appetite in ways that traditional private banks and advisors never could