Welcome to the section of Analytiq!
With your arrival, get ready for a flood of knowledge and insightful analysis!
RESEARCH AND
ANALYTICS CELL
presents
ANALYTIQ
Analytiq is a series where our team immerses themselves in the depths of a topic, embarking on thorough research expeditions, and emerges with rich insights, crafting them into captivating articles.
Unveiling the psychology behind consumer behavior, this discourse explores how marketing exploits human biases to influence purchasing decisions. From fostering a sense of belonging to leveraging social proof and reciprocity, brands intricately navigate psychological triggers to build lasting connections and drive loyalty. Understanding these underlying mechanisms unveils the intricate dance between consumer psychology and marketing strategies.
#2 India's Skies at Crossroads: The Aviation Duopoly
India's aviation sector witnesses a monumental shift as IndiGo and Air India dominate the skies, collectively controlling over 89% of the market. While their ambitious expansion plans signal growth, concerns arise over potential drawbacks including higher ticket prices, limited innovation, and reduced service quality for passengers. Government interventions are crucial to foster competition, safeguard consumer interests, and ensure a vibrant and consumer-centric aviation industry.